[PICTURE COURTESESY OF TECHZIM.CO.ZW] As we look at improving our service offering to our clients, this past Saturday, 10th of December 2016, we attended the first Harare WordCamp event at the Harare City Library. According to the Wordcamp.org website, “WordCamp is a conference that focuses on everything WordPress. WordCamps are informal, community-organized events that are put together by WordPress users like you. Everyone from casual users to core developers participate, share ideas, and get to know each other.”
We met up with people who are also creating websites from WordPress in Zimbabwe and in South Africa. There were exciting stories about some ‘developer’ who just learnt to develop websites with WordPress in just 24 hours in time for an internship interview. We also got the time to learn about best practices in developing and optimizing WordPress sites for optimal hosting.
To us the key highlight was a presentation on Search Optimisation rankings in Zimbabwe. The presenter was on point as he showed us practically how Zimbabwe developers and their clients do not take seriously search engine optimisation best practices. He noted that most clients do not even consider the services, once their website is designed with a nice looking interface, they are done.
It is imperative that at least a website should rank hire for Google search on you brand name, service or product. It is fun and surprising that some ‘big’ brands do not even rank hire for a search on their brand name.
We learnt that from then with our skills and what we gathered from the conference we are going as Quality Data Solution to learn more about Search Engine Optimization and make sure all our websites and blogs and also clients websites are fully optimized for search engines.
We hope our clients websites in the next 6 months will be ranking higher in Search Engines for their brands and products. As we learn and grow in this area which is a branch on online marketing we will also offer the same services to other brands who are not in our catalog.
The idea of a website is for your brand, products and services to go out there and be seen with prospective clients. People use search engines to find products, services, stories and any other information they will be in need of for different reasons. If you are not found this way online then it will be huge task for you to participate and win in business in this information age.
As we approach 2017, we are doing all we can to make sure Search Engine Optimization in Zimbabwe also benefits our clients.