Search Engine Optimisation Digital Marketing Series in Zimbabwe 2017
Lesson 1: SEO in Zimbabwe Strategy
Well, before embarking on any serious business you need to start with planning and strategy. Strategy helps you to know the resources and time required to accomplish your goals. The same also applies to Search Engine Optimisation, you need to be prepared for all potential eventualities in the game. Your competitor might be thinking the same way as you and that will mean you need to think ahead and be prepared for a long fight, you need to be innovative and have a solid plan and prepared to update and remake the plan as you go.
So STRATEGY matters so much in preparing yourself for the profitable journey with Search Engine Optimisation especially in Zimbabwe where it is not followed much. The challenges with lazy markets are that sometimes you get to the top position in search engine rankings and then the interest wanes off as there might not be possible challengers for the spot.
The first step, which we will discuss here regarding Search Engine Optimisation in Zimbabwe is;
DEFINE YOUR TARGET AUDIENCE
Every business does have a target market, you need to come up with metrics and assumptions on your current market if you are already in business or potential market if you are planning to go into business. Steps to defining a target market for Search Engine Optimisation in Zimbabwe;
1) SEO in Zimbabwe Target Market by LOCATION
Where are your clients for search engine optimisation coming from? Are they coming from Bulawayo, Harare, Gweru, Mutare, Binga or Chimanimani? Is your business currently servicing these areas or do you have plans to expand there? These are crucial considerations that need to be considered so that you just do not shoot aimlessly. Once you establish the areas you service in terms of business then you can start to streamline your search optimisation materials for that particular area.
So if you are selling or supplying mining equipment, you have to create a list of places where you are likely to get customers and those are the areas you will include when you are creating your search engine optimisation literature so that people searching for those particular are likely to be interested also in mining and chances are they might want at one time or another some of the equipment that you merchandise….END OF LESSON 1
Follow this blog as Tomorrow we continue with our Digital Marketing Series 2017 and SEO in Zimbabwe being our first topic of discussion. SEO is all about your business being found on top rankings of search engines.If you want the complete Series in advance, call us on 0773 222 327.