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SEO in Zimbabwe Digital Marketing Training Series

Quality Data Solutions is a Digital Marketing Agency based in Zimbabwe with clients in all sectors across the world. The beauty of the internet is that it removes boundaries in terms of how far your influence can reach while you are based in one region. Founders of Quality Data Solutions are some of the pioneers in Internet Marketing in Zimbabwe having entered the business way before 2010.

Our primary products are websites, website hosting, internet marketing and mobile applications development. Back in the day, we have strong training capabilities and Internet Marketing, a course which we provided to corporates and individuals mostly focused on marketing using your websites. It is only now that Social Media and Mobile Marketing are topical. Initially, we were pushing marketing tools and strategies like Search Engine Optimisation, Viral Marketing, Guerilla Marketing, Search Engine Marketing, Website Analytics etc.

We delved into Social Media Marketing training in 2010, but as of now we manage Social Media accounts for many clients and its only in a few times that we find people wanting to be trained. Going back to basics, it is still crucial that knowledge is transferred. Digital Marketing space in Zimbabwe is experiencing a boom and in that regard, more knowledgeable platform creators and managers for businesses are required.

Zambezi Sunset Cruise, Victoria Falls, Zimbabwe. Are we able to search Images on Google?

Zambezi Sunset Cruise, Victoria Falls, Zimbabwe. Are we able to search Images on Google?

Giving back to the community that raised us, as Quality Data Solutions we are going to start an online training series that dwell on our main product line.
Our training lectures online will cover Website Design, Mobile Applications, Social Media Marketing and Internet Marketing. Internet Marketing will include tools and strategies like Search Engine Marketing, Online Reputation Management, Online Customer Relationship Management, Search Engine Optimisation in Zimbabwe, Viral Marketing, Search Engine Marketing, Internet Advertising.

We hope this will be our small contribution to the business world. Keep checking this page for more information.

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Website Design in Zimbabwe

Zimbabwe is making its mark on the internet as most companies have adopted websites for their businesses. What might probably differ is the responsiveness and frequency of updates on the majority of Zimbabwe websites. However what is key is that searching for Zimbabwe businesses online you will definitely find something.

We hope that as we enter 2017 more companies will now work on making sure their websites are responsive and are accessible on mobile devices with proper mobile ready formatting. And also work on aligning currency of events and activities at the companies with reality of operations at their businesses. There are some websites that when you go through them you find the emails, addresses and contact numbers appearing there could probably have long changed. It is disappointing that you find a number on the sites then you call it and the person tells they are no longer with that particular organisation.

With some websites and major companies for that matter, you will check on the profiles and realize they still list people who have since left the companies.

2017 is by the corner, to increase business through websites, Zimbabwe companies need to take care of their websites well.

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SEO in Zimbabwe | WordCamp Harare 2016

[PICTURE COURTESESY OF TECHZIM.CO.ZW] As we look at improving our service offering to our clients, this past Saturday, 10th of December 2016, we attended the first Harare WordCamp event at the Harare City Library. According to the Wordcamp.org website,WordCamp is a conference that focuses on everything WordPress. WordCamps are informal, community-organized events that are put together by WordPress users like you. Everyone from casual users to core developers participate, share ideas, and get to know each other.”

We met up with people who are also creating websites from WordPress in Zimbabwe and in South Africa. There were exciting stories about some ‘developer’ who just learnt to develop websites with WordPress in just 24 hours in time for an internship interview. We also got the time to learn about best practices in developing and optimizing WordPress sites for optimal hosting.

To us the key highlight was a presentation on Search Optimisation rankings in Zimbabwe. The presenter was on point as he showed us practically how Zimbabwe developers and their clients do not take seriously search engine optimisation best practices. He noted that most clients do not even consider the services, once their website is designed with a nice looking interface, they are done.

It is imperative that at least a website should rank hire for Google search on you brand name, service or product. It is fun and surprising that some ‘big’ brands do not even rank hire for a search on their brand name.

We learnt that from then with our skills and what we gathered from the conference we are going as Quality Data Solution to learn more about Search Engine Optimization and make sure all our websites and blogs and also clients websites are fully optimized for search engines.

We hope our clients websites in the next 6 months will be ranking higher in Search Engines for their brands and  products. As we learn and grow in this area which is a branch on online marketing we will also offer the same services to other brands who are not in our catalog.

The idea of a website is for your brand, products and services to go out there and be seen with prospective clients. People use search engines to find products, services, stories and any other information they will be in need of for different reasons. If you are not found this way online then it will be huge task for you to participate and win in business in this information age.

As we approach 2017, we are doing all we can to make sure Search Engine Optimization in Zimbabwe also benefits our clients.

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Search Engine Optimisation in Zimbabwe

Quality Data Solutions provides effective search engine optimisation services in Zimbabwe, Africa and the world.

Your website is designed and uploaded to the internet but still there is no phone call, email or inquiry, well what a waste of resources, creativity and time. You have invested so much and there is no apparent return on investment.

So what is Search Engine Optimisation?

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.

In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.

In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.

For every website development and mobile application project we cover at Quality Data Solutions, search engine optimisation services are provided for free.

However we also provide the services to those with already done website projects so that your websites or organisation is ranked higher on search engines.

So if you want your website to work for you. Do not hestitate to get intouch with us. We cover the whole of Zimbabwe from Harare, Bulawayo, Kadoma, Kwekwe, Mutare, Bindura, Chimanimani, Hwange, Victoria Falls, Chinhoyi, Marondera, Gwanda, Lupane, Mt Darwin, Masvingo, Chiredzi, South Africa, Botswana, Zambia, Malawi, Namibia, Mozambique and the whole world.

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2017 – Which industries does Q.D.S cover for website design in Zimbabwe?

Since the establishment of Quality Data Solutions in 2013, our team have focused on effective website design and marketing strategies for various industries in Zimbabwe and globally. Our main thrust has been to make sure that besides building websites that our clients like and are proud, we make sure they also derive value in terms of sales or feedback to their causes from the websites.
So when the team at Quality Data Solutions are engaged to build your website, note that your vision will be given a global platform to shine. Creating a platform for communication between your organisation and intended stakeholders globally.

So which industry do we cover or what kind of websites do you expect to be covered by QUality Data Solutions website developers?

Well we have developed and over time we have refined our skills in producing exceptional work in creating but not limited to the following types of websites:

  • Church Websites in Zimbabwe and globally
  • Musicians Websites in Zimbabwe and globally
  • Consultancy Websites in Zimbabwe and globally
  • Tourism Websites in Zimbabwe and globally
  • E-Commerce Websites in Zimbabwe and globally
  • B2B Websites in Zimbabwe and globally
  • Schools Websites in Zimbabwe and globally
  • SMEs Websites in Zimbabwe and globally
  • Shopping Carts in Zimbabwe and globally
  • Website Portals and Directories in Zimbabwe and globally and many more custom types of websites

Some of the services we deploy to make sure your websites work for you in contributing to lead generation for your business include;

  • Social Media Integration and updates
  • Search Engine Optimisation
  • Paid Search
  • Content Marketing
  • Online Reputation Management
  • Managed Websites
  • Real time graphics and updates

seoLive stream integration with your website and social media platforms and many story telling strategies to create and maintain engagement between your brand and target market.

Engage Quality Data Solutions for effective website design and marketing through digital tools and strategies. Our unique selling proposition set us apart from the rest and place on top for quality strategy execution.

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Your Business Should have a Website by 2017

You say you operate a business and you do not as yet have a website in this day and age, oh no that is strange. How can customers even know that you exist?

As much as you can place bill boards, brand your building, t shirts or cars, the question you should ask yourself is, is it the still the same way that successful business are generating interest to their brands in this day?

Now if you are to sit down and reviewing your strategies and realize that you are not making a dent in the market then it is high time you start considering having a website. It is now given that most people who are likely to be your customers spend most of their time online.

vicfallsInternet access has become available to a wider majority than before, it is now the go to platform for news, for information verification and for general communication.

Can you still be able to move around town and distribute your catalogs and flyers? And to do that daily? Obviously this will not be profitable. You need a presents online 24/7 where clients can have access to your catalog at their own cost and time.

Remember this and surely 2017 should not be the same for your business

“In this day and age, you’d think that a website would be item No. 1 on the to-do list of any entrepreneur with a brand-new company. A website lends an air of credibility — it lets people know that you’re serious and ready to do business. It’s a guaranteed sales booster and a whole lot less expensive than renting a retail space or buying ads. Without a website, how would people even know you exist?”

  1. So why should you have a website?
  2. It is always open, 24/7 and a client access at their cost.
  3. It is easy and cheap
  4. It will help you reach a bigger audience as it available globally
  5. It will boost sales of your products
  6. It will help you get into the minds of your audience and you will understand them better, with free feedback generated
  7. It will contribute in lead generation

The above 7 reasons should trigger an interest in you to engage us for your website, be it the first time or another attempt, this is the time to prepare for 2017 on a higher note. Please consider a website for your business.

Quality Data Solutions

Your Partner in Developing Websites That Work.

 

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Social Media Marketing for Churches in Zimbabwe

For Churches, the scriptures instructs Apostles and said Mat 28 v 19 1Go ye therefore, and teach all nations, baptizing them in the name of the Father, and of the Son, and of the Holy Ghost:”

Thus it is imperative that of all those somehow needing marketing services or to use media to propagate their visions, the church should be leading. As the end will only come when the Gospel have reached all corners of the world.

The internet through its different avenues for spreading messages and connecting with receivers provides a prime opportunity for delivering the Good News far and wide collecting feedback as we go.

At Quality Data Solutions our roots are in providing such services for different organisations and we started this with charities and churches during the early days of social media marketing. As early as 2008 we were already using Facebook to communicate with the world about an orphanage which was and is still based along Rusape-Nyanga road called Manhinga Village Children’s Home.

Our founder extensively used Facebook and an accompanying website to link up and maintain communication with partners for the project. That was quite effective in achieving intended goals and a hobby turned into a business operation.

Today a Church Conference starts at AFM Innercity Assembly in Harare, we are extensively using social media tools, strategies and platform to invite people and also link up with those in far away places using technology to partake of scripture in taking the gospel to every corner of the world.

Social Media Marketing for churches requires expert graphics, copy and animation skills and these have to be executed on the fly, in real time as things happen. This week we are covering a conference by AFM in Zimbabwe, Harare East Province. We will be #livestreaming sermons, #SocialMediaUpdates and offering #photography services.

week-of-championsHere is one of the event flyers. In the Social Media age, most of these flyers and posters are never intended for print, they are just done to be circulated through social media channels like Facebook, Twitter, Websites and Whatsapp.

The Conference is starting today at Harare Main Post Office from 5:30pm to 7:30pm and speakers include Evangelist Gwatidzo, Pastor Ponda and the hosts Pastor C & K Magwentshu, hope to see you there and be blessed.

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Zimbabwe’s Leading Culture Application

Zimbabwe is getting more and more digitally oriented. The year 2016 have seen more focus deployed on mobile application as part of the information industry. Even the government has launched a $25 million dollar drive in supporting mobile applications development.

Mitupo Mobile Application developed and deployed by Quality Data Solutions in 2015 has become one of the most downloaded mobile applications in Zimbabwe now nearing 50 000 downloads. Among culture applications it is leading.

As the developers we have got much feedback from our users and we believe the year 2017 is the year of mobile applications for Zimbabwe as usage and download indicate a trend that more and more smart devices are getting on the market. Thus opening a flood gate of application hungry users.