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Mobile Applications Development in Zimbabwe

2017 Mobile Applications Development in Zimbabwe

As we enter 2017 more businesses and organisations are going to have mobile applications to increase their visibility and customer engagement. Quality Data Solutions have come up with promotions in helping businesses create their mobile applications in Zimbabwe.

We will be launching qdsmobile.com next week, a platform aimed at the Zimbabwe market for creating mobile applications for all sectors.

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Search Engine Optimisation Strategy in Zimbabwe 2017

Search Engine Optimisation Digital Marketing Series in Zimbabwe 2017

Lesson 1: SEO in Zimbabwe Strategy

Well, before embarking on any serious business you need to start with planning and strategy. Strategy helps you to know the resources and time required to accomplish your goals. The same also applies to Search Engine Optimisation, you need to be prepared for all potential eventualities in the game. Your competitor might be thinking the same way as you and that will mean you need to think ahead and be prepared for a long fight, you need to be innovative and have a solid plan and prepared to update and remake the plan as you go.

So STRATEGY matters so much in preparing yourself for the profitable journey with Search Engine Optimisation especially in Zimbabwe where it is not followed much. The challenges with lazy markets are that sometimes you get to the top position in search engine rankings and then the interest wanes off as there might not be possible challengers for the spot.

The first step, which we will discuss here regarding Search Engine Optimisation in Zimbabwe is;

DEFINE YOUR TARGET AUDIENCE

Every business does have a target market, you need to come up with metrics and assumptions on your current market if you are already in business or potential market if you are planning to go into business. Steps to defining a target market for Search Engine Optimisation in Zimbabwe;

1) SEO in Zimbabwe Target Market by LOCATION

Where are your clients for search engine optimisation coming from? Are they coming from Bulawayo, Harare, Gweru, Mutare, Binga or Chimanimani? Is your business currently servicing these areas or do you have plans to expand there? These are crucial considerations that need to be considered so that you just do not shoot aimlessly. Once you establish the areas you service in terms of business then you can start to streamline your search optimisation materials for that particular area.

So if you are selling or supplying mining equipment, you have to create a list of places where you are likely to get customers and those are the areas you will include when you are creating your search engine optimisation literature so that people searching for those particular are likely to be interested also in mining and chances are they might want at one time or another some of the equipment that you merchandise….END OF LESSON 1

Follow this blog as Tomorrow we continue with our Digital Marketing Series 2017 and SEO in Zimbabwe being our first topic of discussion. SEO is all about your business being found on top rankings of search engines.If you want the complete Series in advance, call us on 0773 222 327.

 

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SEO in Zimbabwe Digital Marketing Training Series

Quality Data Solutions is a Digital Marketing Agency based in Zimbabwe with clients in all sectors across the world. The beauty of the internet is that it removes boundaries in terms of how far your influence can reach while you are based in one region. Founders of Quality Data Solutions are some of the pioneers in Internet Marketing in Zimbabwe having entered the business way before 2010.

Our primary products are websites, website hosting, internet marketing and mobile applications development. Back in the day, we have strong training capabilities and Internet Marketing, a course which we provided to corporates and individuals mostly focused on marketing using your websites. It is only now that Social Media and Mobile Marketing are topical. Initially, we were pushing marketing tools and strategies like Search Engine Optimisation, Viral Marketing, Guerilla Marketing, Search Engine Marketing, Website Analytics etc.

We delved into Social Media Marketing training in 2010, but as of now we manage Social Media accounts for many clients and its only in a few times that we find people wanting to be trained. Going back to basics, it is still crucial that knowledge is transferred. Digital Marketing space in Zimbabwe is experiencing a boom and in that regard, more knowledgeable platform creators and managers for businesses are required.

Zambezi Sunset Cruise, Victoria Falls, Zimbabwe. Are we able to search Images on Google?

Zambezi Sunset Cruise, Victoria Falls, Zimbabwe. Are we able to search Images on Google?

Giving back to the community that raised us, as Quality Data Solutions we are going to start an online training series that dwell on our main product line.
Our training lectures online will cover Website Design, Mobile Applications, Social Media Marketing and Internet Marketing. Internet Marketing will include tools and strategies like Search Engine Marketing, Online Reputation Management, Online Customer Relationship Management, Search Engine Optimisation in Zimbabwe, Viral Marketing, Search Engine Marketing, Internet Advertising.

We hope this will be our small contribution to the business world. Keep checking this page for more information.

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Leading Mobile Application Developers in Zimbabwe: 2017

2017, we promise to build more Mobile Applications for our clients.

Why you should consider a Mobile Application for your business;

Create Awareness

Predictive Analysis

Interact With Your Customers

Reputation Management

Target Better

Attract a Younger Generation of Consumers

NEED MORE ABOUT THE ABOVE?

CALL QDS

 

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Website Design in Zimbabwe

Zimbabwe is making its mark on the internet as most companies have adopted websites for their businesses. What might probably differ is the responsiveness and frequency of updates on the majority of Zimbabwe websites. However what is key is that searching for Zimbabwe businesses online you will definitely find something.

We hope that as we enter 2017 more companies will now work on making sure their websites are responsive and are accessible on mobile devices with proper mobile ready formatting. And also work on aligning currency of events and activities at the companies with reality of operations at their businesses. There are some websites that when you go through them you find the emails, addresses and contact numbers appearing there could probably have long changed. It is disappointing that you find a number on the sites then you call it and the person tells they are no longer with that particular organisation.

With some websites and major companies for that matter, you will check on the profiles and realize they still list people who have since left the companies.

2017 is by the corner, to increase business through websites, Zimbabwe companies need to take care of their websites well.

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Enterprise Websites in Zimbabwe by Quality Data Solutions

One of the major pioneers for enterprise websites in Zimbabwe were financial institutions, listed organisations and international NGOs. Today even the manufacturing and distribution industry are also online heavily with comprehensive and befitting websites.

At Quality Data Solutions we are proud to have worked with clients in all the above set ups and our recent work is a website for distributor of gears, bearings, industrial twines and spares for heavy industries.

The company is a regional organisation with their foothold on the South Africa, Botswana, Zimbabwe and Mozambique markets.

Here is the Aurtchen Enterprises (Pvt) Ltd website;

www.aurtchen.co.zw

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SEO in Zimbabwe | WordCamp Harare 2016

[PICTURE COURTESESY OF TECHZIM.CO.ZW] As we look at improving our service offering to our clients, this past Saturday, 10th of December 2016, we attended the first Harare WordCamp event at the Harare City Library. According to the Wordcamp.org website,WordCamp is a conference that focuses on everything WordPress. WordCamps are informal, community-organized events that are put together by WordPress users like you. Everyone from casual users to core developers participate, share ideas, and get to know each other.”

We met up with people who are also creating websites from WordPress in Zimbabwe and in South Africa. There were exciting stories about some ‘developer’ who just learnt to develop websites with WordPress in just 24 hours in time for an internship interview. We also got the time to learn about best practices in developing and optimizing WordPress sites for optimal hosting.

To us the key highlight was a presentation on Search Optimisation rankings in Zimbabwe. The presenter was on point as he showed us practically how Zimbabwe developers and their clients do not take seriously search engine optimisation best practices. He noted that most clients do not even consider the services, once their website is designed with a nice looking interface, they are done.

It is imperative that at least a website should rank hire for Google search on you brand name, service or product. It is fun and surprising that some ‘big’ brands do not even rank hire for a search on their brand name.

We learnt that from then with our skills and what we gathered from the conference we are going as Quality Data Solution to learn more about Search Engine Optimization and make sure all our websites and blogs and also clients websites are fully optimized for search engines.

We hope our clients websites in the next 6 months will be ranking higher in Search Engines for their brands and  products. As we learn and grow in this area which is a branch on online marketing we will also offer the same services to other brands who are not in our catalog.

The idea of a website is for your brand, products and services to go out there and be seen with prospective clients. People use search engines to find products, services, stories and any other information they will be in need of for different reasons. If you are not found this way online then it will be huge task for you to participate and win in business in this information age.

As we approach 2017, we are doing all we can to make sure Search Engine Optimization in Zimbabwe also benefits our clients.

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SEO in Zimbabwe

SEO in Zimbabwe

Quality Data Solutions backed by offering Search Engine Optimisation services for various clients locally, the region and internationally, we have now branched out to start offering in Zimbabwe, Search Engine Optimisation training services.

What is Search Engine Optimization?

SEO in Zimbabwe is not a subject that really shows it is taken seriously, for example you would find that when you search for a particular brand on Google search engine through their name, product or services they offer, you will not find them even among the top ten listings. Further general research will show that not all brands, organisations companies with websites and social media platforms are well aware of this element beyond your spectacular website called Search Engine Optimization.

Optimising your website for search engines will lead to your products, services or brand being found on the top as people search on Google. That means a lot for business or engagement considering that most consumers in Zimbabwe and abroad are now online almost all the time and they now find product, services or what they are looking for through google.

You would wonder how some are still in business, review your marketing strategy and be intentional about being found on top search results for your products, services or brands. Outsourcing is the default option for most organisations, but empowering your in house team with the knowledge will help you monitor your hired agencies and also bring a culture of wholesale intentional application of search engine optimization across the whole organisation. When this becomes a culture it then brings with it the multiplier effect where the bigger the numbers of qualitative search engine optimization, the better and the higher you rank and the more business and engagement you get.

Quality Data Solutions provides in house training for your marketing teams in the form of highly effective and engagement seminars and provision of video and booklets plus a subscription based e-learning platform which makes sure your team remain updated and skilled on latest trends in the search engine optimisation field.

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Search Engine Optimisation in Zimbabwe

Quality Data Solutions provides effective search engine optimisation services in Zimbabwe, Africa and the world.

Your website is designed and uploaded to the internet but still there is no phone call, email or inquiry, well what a waste of resources, creativity and time. You have invested so much and there is no apparent return on investment.

So what is Search Engine Optimisation?

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.

In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.

In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.

For every website development and mobile application project we cover at Quality Data Solutions, search engine optimisation services are provided for free.

However we also provide the services to those with already done website projects so that your websites or organisation is ranked higher on search engines.

So if you want your website to work for you. Do not hestitate to get intouch with us. We cover the whole of Zimbabwe from Harare, Bulawayo, Kadoma, Kwekwe, Mutare, Bindura, Chimanimani, Hwange, Victoria Falls, Chinhoyi, Marondera, Gwanda, Lupane, Mt Darwin, Masvingo, Chiredzi, South Africa, Botswana, Zambia, Malawi, Namibia, Mozambique and the whole world.

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2017 – Which industries does Q.D.S cover for website design in Zimbabwe?

Since the establishment of Quality Data Solutions in 2013, our team have focused on effective website design and marketing strategies for various industries in Zimbabwe and globally. Our main thrust has been to make sure that besides building websites that our clients like and are proud, we make sure they also derive value in terms of sales or feedback to their causes from the websites.
So when the team at Quality Data Solutions are engaged to build your website, note that your vision will be given a global platform to shine. Creating a platform for communication between your organisation and intended stakeholders globally.

So which industry do we cover or what kind of websites do you expect to be covered by QUality Data Solutions website developers?

Well we have developed and over time we have refined our skills in producing exceptional work in creating but not limited to the following types of websites:

  • Church Websites in Zimbabwe and globally
  • Musicians Websites in Zimbabwe and globally
  • Consultancy Websites in Zimbabwe and globally
  • Tourism Websites in Zimbabwe and globally
  • E-Commerce Websites in Zimbabwe and globally
  • B2B Websites in Zimbabwe and globally
  • Schools Websites in Zimbabwe and globally
  • SMEs Websites in Zimbabwe and globally
  • Shopping Carts in Zimbabwe and globally
  • Website Portals and Directories in Zimbabwe and globally and many more custom types of websites

Some of the services we deploy to make sure your websites work for you in contributing to lead generation for your business include;

  • Social Media Integration and updates
  • Search Engine Optimisation
  • Paid Search
  • Content Marketing
  • Online Reputation Management
  • Managed Websites
  • Real time graphics and updates

seoLive stream integration with your website and social media platforms and many story telling strategies to create and maintain engagement between your brand and target market.

Engage Quality Data Solutions for effective website design and marketing through digital tools and strategies. Our unique selling proposition set us apart from the rest and place on top for quality strategy execution.